Common Blogging Mistakes Your Business Make
Blogging is essential to build and establish your brand online. It builds your credibility and authority as a thought leader in your industry. However, your organization should be able to distinguish yourself from the competition by producing quality content and avoiding these pet peeves:
Not knowing your audience
How can you produce the right content without knowing your audience? You’d end up writing blogs that are not relevant to your customers. Get to know your audience by using tools and conducting surveys. Creating a buyer persona allows you to segment your blog topics and write in different perspectives.
Prioritizing quantity over quality
Don’t drown blog quality over quantity. Don’t fret if your competition regularly updates and publishes blogs. Updating your blog every day isn’t necessary. There’s no use publishing numerous blogs that are poorly written. It actually does more harm than good, affecting your reputation as a thought leader in the industry. Consider the elements and quality of your blog before publishing them. Apply SEO practices to serve search engines and your target audience.
Terrible grammar and formatting
You shouldn’t underestimate the quality of your blogs and that includes grammar and formatting. Set guidelines for your blog formats and follow them for consistency and branding. Have your grammar checked and proofread before scheduling them for publishing. Poor grammar can signal laziness and your readers don’t want that.
The problem with most businesses that are just starting to publish blogs is that they are spreading their branding too thin that can mislead their target audience. Don’t cover topics that aren’t relevant to your niche and your audience’s interest. Improve brand recognition and awareness by being consistent in your branding including your blog posts. Make sure that your corporate colours are present.
Lack of interaction
Your readers are the lifeblood of your blog. Ignoring their comments or not interacting with them is a surefire way to lose them. You should appreciate readers who take time posting questions on your blog. Answering their questions encourages them to visit your blog and comment on your future blog posts. Additionally, if you want your blog to be noticed, you must start networking with other bloggers. You can start by commenting on their blog posts. You can also ask them to be a guest blogger on their website or invite them to write content on your blog.
Lack of promotion
It is not enough that you write quality content, you must also promote them. Your awesome content won’t get any attention if it just sits on your website. Leverage on the power of social media and share them. Spend as much time in promoting your blogs as you did in writing them.
Blogging is a powerful tool to increase your ranking, strengthen your branding and promote your business. However, you must take time to craft effective blogging strategies to engage your readers and get results.