Link Building Strategies that Should Stop

Link Building Strategies that Should Stop

May 1, 2018

Using quality and the relevant link allows search engines to discover how pages are connected to each other. SEO involves a lot of strategies and link building is among those that is powerful. Search engines can analyze a website’s trust, spam and authority. Building quality content isn’t just an option. It is a must.

However, businesses should shun away from these obsolete link building techniques if they wish to thrive in the online arena:

Article Submission and Blog Commenting Spam

Submitting articles to different websites used to be effective to build links. However, manufacturing low-quality articles provide fewer values to users. This is why Google updated its content algorithm. Blog commenting spam takes place on neglected blogs and articles where admins don’t employ comment moderation. You can still comment on blogs without looking like a spam. Be relevant and link when necessary. Considering the number of outbound links from that website, it is very unlikely for your website to get quality backlinks.

Manipulating Anchor Texts

Anchor texts connect two related sources to supplement a specific page for further information. Search engines consider anchor text as relevant. They categorize online assets and identify their search ranking. Link building via anchor texts can be helpful but manipulating them can harm your website. Algorithms can easily spot manipulation. Google puts great emphasis on brand authority when it comes to rankings.

Text Link Ads

Text link ads work by placing ads on different blogs, articles and websites with “no follow” tag. In a text, advertising makes your keywords or phrases in text links. These links typically appear in a different colour from the rest of the texts. Once users click on the texts, they are taken to a specific page of a different website. There are risks in-text link ads one of which Google may not index your website.

Directory and Bookmarking sites

Directory and bookmarking submissions may work as long as you provide quality links. These popular strategies have worked in the past but the Google Penguin algorithm update has affected websites practising these tactics. Low-quality websites have been de-indexed by Google. Only a few websites have been deemed high quality by Google. Good directories require you to shed extra cash. These are targeted to your niche. These websites are most helpful for local SEO and citation building.

Keyword Stuffing

This is a surefire way to penalize your website. Stuffing your website with keywords will get you in trouble with search engines. It is not enough that your keywords are relevant to your website, you have to make sure that your keyword density is enough too.

Buying links and link exchanges

Buying backlinks is never a good idea in the post algorithm update era. Meanwhile, link exchange with other websites can be harmful when done on the regular. Google can determine if there is a high number of transferred links between websites. More so, link exchange is difficult for websites with a varied audience since relevance is a major concern. It is also a bit tricky for websites with the same audience since you have to encourage their readers to visit your website with almost, if not the same content.

There is no shortcut when it comes to building quality links. Rather than doing these obsolete practices, it is best that you focus on building quality content and following white hat link building strategies.