Website Redesigning: How to Start a Year with Fresh Website
Fact: 79% of people who don’t like what they find on one site will go back and search for another site. Your website is the face of your organization. If your website provides a poor customer experience, how else can you attract your target market? Your website is a powerful tool that can maximise your marketing efforts.
However, it is necessary that you constantly update your website to keep with the changes and trends. Use the new year to redesign your website and provide a positive and lasting user experience. Consider these tips:
Be responsive and mobile-ready
According to Mobiforge, 80% of Alexa websites are mobile adaptive. If your website is poorly optimized for the mobile environment, 52% of your users aren’t likely to engage in your company. How powerful is a mobile-ready website? Smart Insights state that 48% of consumers start mobile research with a search engine. This is why mobile websites are necessary. Mobile-ready website improves brand recognition and engagement. Purchase behaviours of desktop and mobile users are different too with mobile users reporting that purchases they made are often on impulse. Making your website accessible on mobile with clear navigations allows you to improve your digital marketing efforts.
De-clutter your design
Have a clear navigation and stay away from too much graphics and unnecessary images. Avoid distracting your customers. Get inside the head of your customers and ask what kind of information you want from your website. This will give you an idea what kind of design you should create. You can also ask your current customers for the information they wanted to see on your website. You can do this via surveys. Don’t forget to incentivize them.
Improve your speed
A second delay can mean a loss for your business. With millions of websites on daily basis, it is easy for your target audience to abandon your website in favour of faster-performing ones. A second delay of your site speed can result in 16% decline in customer satisfaction and 7% loss in conversion. Walmart enjoys 2% increase in their conversions for each 1-second improvement of their site speed. From improving server speed, using cache to minimizing redirects, there are plenty of ways you can improve your site speed and customer experience.
Make your call to action aggressive and visible
How else can your website generate leads if your CTAs are hard to find? Keep your CTAs visible! Effective CTAs often leverage on incentives. Give something to your users once they click on your call to actions button. These may be in the form of free consultation, quotation or free trials. Maximize leads generation strategies by placing CTAs where it can be easily noticed.
Use the holidays to consider web redesigning to improve branding, generate leads and customer experience!