How to Outsource Web Development Projects Successfully
Outsourcing to a web design and development company can be a bit pricey but with the right services, you get peace of mind and efficiency. Finding the right agency allows you to focus more on your business and your customer service. Here are the best practices to keep your web development projects successful: Find the Right Agency Hiring the right company onboard takes off half of your worries. Determine what kind of web development services that you need before seeking out professional services. Some agencies focus on mobile web development, others focus on Drupal web services while most...
Outsourcing Social Media Management: Is it Better than Doing It In-House?
In a study conducted, social media takes up 57% of the modern sales funnel. Small businesses can leverage on this number and go head to head against big brands. There is no denying the power of social media to your business but the question is, can you handle your social media in-house? Doing your social media in-house rather than looking for social media marketing companies for small business have advantages but you have to consider the following factors: Time Social media management is a time-consuming task. It doesn’t end once you upload your post. You have to curate relevant content,...
How to Respond to Bad PR
Businesses cannot please their customers all the time and bad reviews can happen even to the best of us. How we handle these negative reactions set us apart and cement our reputation as either having a stellar customer service or stale one.Here are the ways you can win your customer's hearts even after a bad experience:Don’t take it PersonallyChannel your professionalism all throughout the ordeal. Don’t let your emotion take over. Remember, acting on impulse only worsens the situation. 70% of buying experiences are based on how the customer feels they are being treated. Be courteous at all...
Web Design Mistakes that Cost Your Business
Ever wondered why your website isn’t generating leads or driving traffic? Your website design might be the reason. Some businesses pay more attention to aesthetics than their website’s functionality.From poor navigation to weak content, here are web design mistakes that your business can correct:No website planHaving a website might be important but what is more important is to have a clear website plan. What do you want your website to achieve? It is essential that you have a clear action plan on what you want your audience to do when they reach your website. Do you want them to purchase?...
Top Reasons to Outsource SEO Services
SEO remains relevant for businesses. According to Internet Live Stats, Google receives over 63,000 searches per second on any given day. Businesses can leverage these statistics by optimizing their online presence to ensure they are noticed by their target audience. With tough online competitors and even tougher SEO rules and updated algorithms, increasing a business’ online presence can be hard.This is when outsourcing SEO services become a feasible and practical option. Outsourcing your SEO needs to third-party companies allow you to focus more on your business and engage with your...
Top Reasons Why Your Website Should be Mobile-Ready
Having a responsive website is crucial to provide your audience with the ultimate user experience. Responsive design is all about ensuring your website adapts to the screen whichever device your audience is using. Your website must not just look good on tablets and other mobile devices, they must also have user-friendly features.If your website isn’t mobile-ready yet, the reasons below may help you reconsider:Check the StatisticsEveryone is on mobile. Mobile searches have grown exponentially over the years. By this year, adults are expected to spend on average of 3 hours and 23 minutes on...
Link Building Strategies that Should Stop
Using quality and the relevant link allows search engines to discover how pages are connected to each other. SEO involves a lot of strategies and link building is among those that is powerful. Search engines can analyze a website’s trust, spam and authority. Building quality content isn’t just an option. It is a must.However, businesses should shun away from these obsolete link building techniques if they wish to thrive in the online arena:Article Submission and Blog Commenting SpamSubmitting articles to different websites used to be effective to build links. However, manufacturing low-...
How to Increase Brand Authority through Social Media
Most businesses nowadays have social media presence but not all know how to maximize its benefits. Whether you want to gain subscribers, persuade your followers or sell your products, your audience knows who you are. And what better way to increase your brand authority than to leverage on social media’s reach? Here are ways to increase your brand authority:Choose the right platformIn a survey conducted by Convince and Convert, 22% of Americans use social media many times in a day which makes it the best media to establish a brand. However, creating accounts on all platform isn’t ideal. Don’t...
How to Handle Social Media Security Threats for Business
With social media’s popularity comes security threat that businesses must handle. According to CIO Insights, a worldwide security breach can reach as high as $6 Trillion in 2021. Your business should protect your data against identity theft as well as your audience from cybercrime.Here are social media security threats that your business may encounter:Hacked AccountsThis is when your account is compromised and used by hackers to extort information from your followers. Hacked accounts can happen through phishing, DNS spoofing or social engineering. Business accounts should be more conscious...
Branding Identity: Are Taglines Still Important?
A well thought out branding identity can set your business to success. A tagline is among the key component that your business should heavily focus on. Some businesses overlook the importance of taglines. However, when done right, taglines can reinforce your branding and differentiate your business from the sea of competition. Most successful businesses are associated with their taglines, influencing their target market.Here are the key reasons your business needs tagline:Sums up your businessIf you are just launching your brand, the right tagline can help to tell your story. Your tagline can...