Search Engine Optimization

May 15, 2018

Businesses cannot please their customers all the time and bad reviews can happen even to the best of us. How we handle these negative reactions set us apart and cement our reputation as either having a stellar customer service or stale one.

Here are the ways you can win your customer's hearts even after a bad experience:

Don’t take it Personally

May 8, 2018

SEO remains relevant for businesses. According to Internet Live Stats, Google receives over 63,000 searches per second on any given day. Businesses can leverage these statistics by optimizing their online presence to ensure they are noticed by their target audience.

May 1, 2018

Using quality and the relevant link allows search engines to discover how pages are connected to each other. SEO involves a lot of strategies and link building is among those that is powerful. Search engines can analyze a website’s trust, spam and authority. Building quality content isn’t just an option. It is a must.

April 3, 2018

An infographic is a visual representation of data meant to be easily understood. It is a portmanteau of information plus graphics. These are great for businesses and spruce up your internet marketing strategies.

Businesses can maximize the benefits of infographics when these elements are present:

Data and concept

March 27, 2018

Blogging is essential to build and establish your brand online. It builds your credibility and authority as a thought leader in your industry. However, your organization should be able to distinguish yourself from the competition by producing quality content and avoiding these pet peeves: 

March 22, 2018

Link building is defined as acquiring hyperlinks from the other websites and directing them to your own. A search engine crawls the web via links between web pages. Link building remains to be relevant for optimizing your search engine efforts.